Media
Fur Magic has been featured across leading TV, print, and digital media. Explore selected appearances, interviews, and press coverage below.
TV appearances
BBC – The Customer is Always Right
Fur Magic went up against a lint roller on BBC One — and won.
In a live head-to-head test on national television, our brush cleared pet hair from a fabric chair faster, cleaner, and with zero waste. The judges scored it 44 points, handed it the trophy, and called it incredibly easy to use and really well made.
No sticky sheets. No replacements. Just one brush that outperformed the household standard on the UK’s biggest broadcaster.
ITV This Morning
Podcast appearance
Podcast – Big Picture Spotlight
Fur Magic started with one problem, a German Shepherd called Jin who shed more hair than any brush could handle. Founders Gazwan and Nora couldn’t find anything that worked, so they designed their own.
That brush went on to win BBC One’s Customer’s Always Right, crash their website from two days of sales, get featured in Vogue and the Sunday Times, and land shelf space in Asda and B&Q.
In this interview, Gazwan and Nora talk through how they built Fur Magic from a single Amazon listing to a full range of 40+ pet hair removal and grooming products, the challenges, the misconceptions, and what it actually takes to run a business with your spouse.
