Our story

 Watch Fur Magic story narrated by BBC presenter, Lucy Alexander

We love dogs, cats and household pets, and we believe that grooming them with quality pet hair removal products shouldn’t cost the earth. That’s why we always source high-quality, tried-and-tested products that pet owners love.

Based in London, England, we are a family-run business that specialises in dog hair removal and pet grooming tools. Our story is one born from necessity. Fur Magic was the result of our search for quality pet and dog grooming tools at affordable prices. Put simply: we couldn’t find any.

You see, like any proud pet owner, we wanted the very best for our two cats and one dog. We wanted to give our beautiful animals a pleasant and comfortable grooming experience. We also wanted grooming to be fun and easy. And we wanted all of this at a reasonable price.

So we were very surprised to discover that most pet hair removal tools and grooming products were relatively low in quality and high in price. Fur Magic is all about reversing those characteristics.

We passionately believe that high-quality pet grooming tools should be affordable. That’s why we’ve worked hard to source products that make pet grooming fun without breaking the bank.

For us, the thought of helping people to forge bonds with their pets through grooming gives us a tremendous sense of satisfaction. Whether it’s a cat hair remover, a dog deshedding brush or any of our other pet grooming tools, a Fur Magic product is always reliable, effective and affordable.

But our story doesn’t end there! We realised that the dog hair removers and pet grooming products on the market were dull and generic. And as children often like to get involved in the grooming of family pets, we decided to inject the element of fun into our range. That’s why so many of our products are colourful and feature playful designs.

Fully patented in the UK, our pet grooming products are already causing a stir in the industry. Several of our products have been featured on BBC One, BBC Two, ITV, The Sunday Times and Vogue Magazine. And our best-selling pet hair removal brush won ‘The Customer Is Always Right’ program on BBC One.

People love what we do because we make grooming — and connecting with pets — a simple, enjoyable and affordable experience. Perhaps that’s why we’ve been so well-received at pet shows such as Crufts, Discover Dogs, PATS Sandown, Glee and the National Pet Show.

Fur Magic is a brand for pet owners by pet owners. We love cats and dogs — and it shows! But while we’re determined to keep our prices low, we won’t do that at the expense of the environment. We’re passionately committed to minimising waste and reducing our carbon footprint. That’s why we’ve set the ambitious goal of making all our products and packaging eco-friendly and fully recyclable by 2025.

We have loyal customers in 28 countries, but we’re on a mission to share a little Fur Magic with the whole world!

Our Mission Care For Your Pet Hair

At Fur Magic, our mission is to make high-quality dog grooming tools affordable and accessible. Whether you need a dog deshedding brush or a cat hair remover, we’re here to make grooming fun and rewarding — for both pets and their owners.

We’re also determined to help pet owners keep their homes hair-free. Whether you need pet hair removal for your laundry or a reliable dog hair remover for your car, you’ll find exactly what you need at Fur Magic — at a price that won’t break the bank!

Quality, reliability and affordability are at the heart of all our products. From carpet hair removers to uniquely designed dog grooming tools, the items we sell strengthen the bond between pets and their humans.

Our Fur Magic brushes are tried-and-tested dog hair removers that have something for everyone, whether you’re dealing with long hair or short fur, with dogs or cats.

Please visit our online shop to discover the wide range of our magical products.

5 Star Reviews  What Our Customers Say

Christopher D.
Verified ownerVerified owner
5/5

This is a great tool for gathering pet hair on bedding, upholstery and clothing. Very pleased.

3 weeks ago
Anonymous
Verified ownerVerified owner
5/5

Brilliant way of preventing pet hairs infiltrating your clothes ! Silicone hair catchers inside the washbag collects all stray hairs so you don't need to !

2 months ago
Anonymous
Verified ownerVerified owner
5/5

Works very well. Easy to use. Would recommend.

2 months ago
Anonymous
Verified ownerVerified owner
5/5

Worked very well, made quite a difference when washing bedding for cats. Would recommend.

2 months ago
Connie F.
Verified ownerVerified owner
5/5

Fabulous Product all of the dog hairs kept in the Laundry Bag

2 months ago
Verified Buyer
Verified ownerVerified owner
5/5

good sized bag and my guinea pig's cage liners came out just as clean as if they had been loose in the machine with a hair-washing machine to boot! thank you Fur Magic.

4 months ago
Janet C.
Verified ownerVerified owner
5/5

Brilliant! Works just as described

4 months ago
Verified Buyer
Verified ownerVerified owner
5/5

These FurMagic laundry bags were recommended by a neighbour who has dogs.. Ordered online via easy website - quick delivery too, these are an amazing product for washing my 2 dogs bedding, towels and little coats after muddy, wet walks & the blanket I use for the chairs they sit on ... They keep all the pet hair trapped in the zipped bag (they both moult hair constantly) yet they wash everything clean saving the washing machine from getting clogged & dirty... I will recommend all pet owners try these... Thank you FurMagic

4 months ago
Amber Bonthrone
Verified ownerVerified owner
5/5

Amazing with 7 dogs they are a must have 👍👍👍

4 months ago
Amber Bonthrone
Verified ownerVerified owner
5/5

Fantastic and easy to use👍👍👍

4 months ago