Our story

 Watch Fur Magic story narrated by BBC presenter, Lucy Alexander

We love dogs, cats and household pets, and we believe that grooming them with quality pet hair removal products shouldn’t cost the earth. That’s why we always source high-quality, tried-and-tested products that pet owners love.

Based in London, England, we are a family-run business that specialises in dog hair removal and pet grooming tools. Our story is one born from necessity. Fur Magic was the result of our search for quality pet and dog grooming tools at affordable prices. Put simply: we couldn’t find any.

You see, like any proud pet owner, we wanted the very best for our two cats and one dog. We wanted to give our beautiful animals a pleasant and comfortable grooming experience. We also wanted grooming to be fun and easy. And we wanted all of this at a reasonable price.

So we were very surprised to discover that most pet hair removal tools and grooming products were relatively low in quality and high in price. Fur Magic is all about reversing those characteristics.

We passionately believe that high-quality pet grooming tools should be affordable. That’s why we’ve worked hard to source products that make pet grooming fun without breaking the bank.

For us, the thought of helping people to forge bonds with their pets through grooming gives us a tremendous sense of satisfaction. Whether it’s a cat hair remover, a dog deshedding brush or any of our other pet grooming tools, a Fur Magic product is always reliable, effective and affordable.

But our story doesn’t end there! We realised that the dog hair removers and pet grooming products on the market were dull and generic. And as children often like to get involved in the grooming of family pets, we decided to inject the element of fun into our range. That’s why so many of our products are colourful and feature playful designs.

Fully patented in the UK, our pet grooming products are already causing a stir in the industry. Several of our products have been featured on BBC One, BBC Two, ITV, The Sunday Times and Vogue Magazine. And our best-selling pet hair removal brush won ‘The Customer Is Always Right’ program on BBC One.

People love what we do because we make grooming — and connecting with pets — a simple, enjoyable and affordable experience. Perhaps that’s why we’ve been so well-received at pet shows such as Crufts, Discover Dogs, PATS Sandown, Glee and the National Pet Show.

Fur Magic is a brand for pet owners by pet owners. We love cats and dogs — and it shows! But while we’re determined to keep our prices low, we won’t do that at the expense of the environment. We’re passionately committed to minimising waste and reducing our carbon footprint. That’s why we’ve set the ambitious goal of making all our products and packaging eco-friendly and fully recyclable by 2025.

We have loyal customers in 28 countries, but we’re on a mission to share a little Fur Magic with the whole world!

Our Mission Care For Your Pet Hair

At Fur Magic, our mission is to make high-quality dog grooming tools affordable and accessible. Whether you need a dog deshedding brush or a cat hair remover, we’re here to make grooming fun and rewarding — for both pets and their owners.

We’re also determined to help pet owners keep their homes hair-free. Whether you need pet hair removal for your laundry or a reliable dog hair remover for your car, you’ll find exactly what you need at Fur Magic — at a price that won’t break the bank!

Quality, reliability and affordability are at the heart of all our products. From carpet hair removers to uniquely designed dog grooming tools, the items we sell strengthen the bond between pets and their humans.

Our Fur Magic brushes are tried-and-tested dog hair removers that have something for everyone, whether you’re dealing with long hair or short fur, with dogs or cats.

Please visit our online shop to discover the wide range of our magical products.

5 Star Reviews  What Our Customers Say

Karla Marie Askey
verified ownerverified owner
5/5

I was absobutley astounded by the amount of excess fur that came off using this deshedding tool, it's amazing!!

1 week ago
Shaun
verified ownerverified owner
5/5

Happy with my purchase. Good quality and speed of delivery.

2 weeks ago
Donna Tanner
verified ownerverified owner
5/5

Brilliant product. I've had cats for 14 years and this product will definitely come in handy. Love the travel size product too

2 weeks ago
Stefan M.
verified ownerverified owner
5/5

Good product ,recommend.

2 weeks ago
Pamela Wall
verified ownerverified owner
5/5

Trying out tool today, thank you for prompt service.

2 weeks ago
Pamela Wall
verified ownerverified owner
5/5

Not used tool as yet but pleased with prompt service, thank you.

2 weeks ago
Val
verified ownerverified owner
5/5

Really does get loads more fur off my dog than any other brush I've used. I just wish she'd enjoy being brushed and didn't run away as soon as she see's a brush.

3 weeks ago
Louise M.
verified ownerverified owner
5/5

Brilliant products - I didn't hold out much hope that they'd work effectively when I ordered them, but both tools are amazing and I wouldn't be without them. Fast delivery too.

3 weeks ago
Susan H.
verified ownerverified owner
5/5

Fantastic product, no hairs at all in the machine, excellent service, product delivered next day

3 weeks ago
Anonymous
verified ownerverified owner
5/5

Arrived very quickly thank you. Works great my cats fur looks perfect now!

4 weeks ago